Delegated Checkout for the Open Web
The checkout layer for buyer ≠ payer moments.
The checkout layer for buyer ≠ payer moments.
The checkout layer for buyer ≠ payer moments.
Proxy gives shoppers a native way to hand off payment to the right person without losing the cart, context, or customer.
Proxy gives shoppers a native way to hand off payment to the right person without losing the cart, context, or customer.
Proxy gives shoppers a native way to hand off payment to the right person without losing the cart, context, or customer.
1
1
$32.00
Item Subtotal
$64.00
Estimated Shipping
$7.00
Sales Tax
--
ORDER TOTAL
$172.40
Checkout
Buyer ≠ Payer Commerce
Millions of teenagers shop every year,
but much of what they buy is funded by someone else.
Millions of teenagers shop every year, but much of what they buy is funded by someone else.
Millions of teenagers shop every year,
but much of what they buy is funded by someone else.
American teenagers ages 13–17 shop every year
American teenagers ages 13–17 shop every year
Spent annually by
American teenagers
Spent annually by American teenagers
Spent annually by
American teenagers
Funded by parents, about 2/3 of teen's annual spend
Funded by parents, about 2/3 of teen's annual spend
Of teen-led payment attempts fail at checkout
Of teen-led payment attempts fail at checkout
The Checkout Gap
Standard checkout assumes
buyer is the payer.
Standard checkout assumes
buyer is the payer.
Standard checkout assumes
buyer is the payer.
In teen commerce, that assumption breaks. The shopper is ready to buy, but the card often belongs to someone else. Without a native handoff, high-intent purchases leave checkout.
In teen commerce, that assumption breaks. The shopper is ready to buy, but the card often belongs to someone else. Without a native handoff, high-intent purchases leave checkout.
In teen commerce, that assumption breaks. The shopper is ready to buy, but the card often belongs to someone else. Without a native handoff, high-intent purchases leave checkout.
OR
Payment
l
Credit card
Card number
Expiration date (MM/YY)
Security code
Name on card
l
Afterpay
Pay now
Ask someone else to pay
OR
Payment
l
Credit card
Card number
Expiration date (MM/YY)
Security code
Name on card
l
Afterpay
Pay now
Ask someone else to pay
The buyer has intent, but not the card.
They are ready to buy, but someone else holds the payment method.
Financing solves affordability,
not parent approval.
Buy now, pay later splits payments, but it does not involve another payer.
The only button they cannot press.
Every available option still requires the shopper to pay.
Proxy adds the missing path.
Let the shopper securely send the purchase to the right payer, without ever leaving your checkout flow.
Express checkout is payer-owned.
Quick checkout assumes the shopper has an account and card.
The Market Behind Teenage Commerce
See how 21 million American teens shop online, where their spending power comes from, and why the gap between buyer and payer is reshaping checkout.
The Market Behind Teenage Commerce
See how 21 million American teens shop online, where their spending power comes from, and why the gap between buyer and payer is reshaping checkout.
See how 21 million American teens shop online, where their spending power comes from, and why the gap between buyer and payer is reshaping checkout.
The Market Behind Teenage Commerce
Financing solves affordability,
not parent approval.
Buy now, pay later splits payments, but it does not involve another payer.
The only button they cannot press.
Every available option still requires the shopper to pay.
Proxy adds the missing path.
Let the shopper securely send the purchase to the right payer, without ever leaving your checkout flow.
Express checkout is payer-owned.
Quick checkout assumes the shopper has an account and card.
The buyer has intent, but not the card.
They are ready to buy, but someone else holds the payment method.
Express checkout is payer-owned.
Quick checkout assumes the shopper has an account and card.
The buyer has intent, but not the card.
They are ready to buy, but someone else holds the payment method.
Financing solves affordability,
not parent approval.
Buy now, pay later splits payments, but it does not involve another payer.
The only button they cannot press.
Every available option still requires the shopper to pay.
Proxy adds the missing path.
Let the shopper securely send the purchase to the right payer, without ever leaving your checkout flow.
How It Works
Proxy adds the missing handoff.
Proxy adds the missing handoff.
Proxy adds the missing handoff.
When the shopper can’t pay, Proxy lets them send the purchase to someone who can, without breaking the checkout journey. One secure handoff from request to payment.
When the shopper can’t pay, Proxy lets them send the purchase to someone who can, without breaking the checkout journey. One secure handoff from request to payment.
When the shopper can’t pay, Proxy lets them send the purchase to someone who can, without breaking the checkout journey. One secure handoff from request to payment.
Buyer
Payer
Merchant
Buyer
Payer
Merchant
Buyer
Payer
Merchant
Buyer requests payment.
The buyer starts in your existing checkout, chooses “Ask someone else to pay,” and sends a secure request.
Payer reviews the request.
The payer opens a branded handoff page with the cart, amount, merchant, and payment context preserved.
Payer completes checkout.
The payer completes payment in your checkout with the original cart, session, and attribution context preserved.
Merchant captures the sale.
Proxy sends signed payment-status events back to your system so you can fulfill, unlock, or subscribe the customer.
Payer completes checkout.
The payer completes payment in your checkout with the original cart, session, and attribution context preserved.
Merchant captures the sale.
Proxy sends signed payment-status events back to your system so you can fulfill, unlock, or subscribe the customer.
Integration
Add payer approval without
rebuilding checkout.
Add payer approval without
rebuilding checkout.
Add payer approval without
rebuilding checkout.
Proxy adds delegated payment without replacing your checkout, processor, or fulfillment stack.
Proxy adds delegated payment without replacing your checkout, processor, or fulfillment stack.
Proxy adds delegated payment without replacing your checkout, processor, or fulfillment stack.
Fulfillment remains yours.
Proxy returns payment status to your existing systems so fulfillment, activation, and post-purchase workflows can continue as usual.
Works with your existing checkout.
Compatible with Stripe. Keep your cart, checkout, payment processor, and fulfillment flow.
Branded, share-ready handoff links.
Send buyers into a secure handoff with links, QR codes, and rich previews that feel native to your checkout.
Payer experience stays personalized.
Payers see the merchant, product, and purchase context they need to review and approve with confidence.
Cart context stays intact.
Products, pricing, discounts, and buyer intent stay connected from the original checkout through payment approval.
Fulfillment remains yours.
Proxy returns payment status to your existing systems so fulfillment, activation, and post-purchase workflows can continue as usual.
Payer experience stays personalized.
Payers see the merchant, product, and purchase context they need to review and approve with confidence.
Case Study
Recover the revenue
standard checkout loses.
Recover the revenue standard checkout loses.
Recover the revenue
standard checkout loses.
When students could hand payment directly to a parent, Linus turned a broken payment moment into a connected checkout.
When students could hand payment directly to a parent, Linus turned a broken payment moment into a connected checkout.
When students could hand payment directly to a parent, Linus turned a broken payment moment into a connected checkout.
+$58
Net revenue per customer
vs. $129 through standard checkout.
2x
Renew into a second month
vs. 32.4% through standard checkout.
-31%
Payment failure rate
vs. $44.9% through standard checkout.
FAQ
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Questions? We’re here to help. Reach out and our team will get back to you shortly.
Questions? We’re here to help. Reach out and our team will get back to you shortly.
Questions? We’re here to help. Reach out and our team will get back to you shortly.
What is Proxy?
Who is Proxy for?
Is Proxy available today?
Does Proxy replace our payment processor?
Why not just use a payment link?
Can we use our own domain and branding?
What does integration look like?
How much does Proxy cost?
What is Proxy?
Who is Proxy for?
Is Proxy available today?
Does Proxy replace our payment processor?
Why not just use a payment link?
Can we use our own domain and branding?
What does integration look like?
How much does Proxy cost?
Partner with Proxy
Start converting more
buyer ≠ payer moments.
Start converting more
buyer ≠ payer moments.
Start converting more
buyer ≠ payer moments.
Give shoppers a better way to complete purchases when someone else holds the card.
Give shoppers a better way to complete purchases when someone else holds the card.